Halal Strategic Retail Marketing
Have you ever wondered where exactly the Halal market is? If you have the Halal certificate, why is your product not performing as well it should in the Halal market? Why are your Halal products doing well in Jakarta but not in KL? Other than meeting regulatory requirements, how can you maximize your Halal certification status? Do you have to market your products differently in the Halal market?
As a whole, the Halal market is one that is really unique. Although the market is unified in their demand for Halal food and products, many companies having been into the Halal market can tell you that the market is more than just about being Halal certified.
Most importantly, the Halal market is not just ONE market. It is made up of big and small sub-markets with diverse needs and wants with a variety of sensitivities and perceptions. The market has no geographical boundaries and varies from region to region, culture to culture and segment to segment.
The PRIM-ERA™ Principle is a strategic marketing guide to the Halal market. With PRIM-ERA™ Principle, you will be exposed to the Halal market in a structured manner allowing you to understand the market better. Strategies developed can be easily integrated into your current marketing strategy. So instead of wasting your resources having a complex strategy dedicated just for the Halal market, you just have to approach it the PRIM-ERA™ way.
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