Sahl International at Vitafoods Asia 2014 – An Atmosphere of Opportunity

“Many companies approach halal certification as a compliance issue, period,” said Shahlan Hairalah, CEO and principal consultant, Sahl International Pte. Ltd. “To be successful in the halal industry, companies must approach it in a more holistic way, i.e., include it in corporate strategy and align with their marketing strategy. Or else, companies will always not understand how to best maximize their product potential and market reach.”

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