The WOH Seminar 2011 was the 2nd event in the World of Halal series of seminars organized by Koelnmesse. It is organised in conjuction with the recently concluded Thaifex 2011. This seminar was managed by Sahl International Pte Ltd.

We wish to take this opportunity to thank the speakers, guests, participants and colleagues who had made the Seminar a resounding success.

This year, participants were made up of representatives of government agencies, MNCs, international and local companies. Half of the participants were from MNCs operating in Thailand and local SMEs. The participants include business owners, senior managers and executives of their companies. This year, the theme was  “Marketing Halal Products To and From South East Asia”.

Here are what the speakers and participants have to say about the WORLD OF HALAL SEMINAR 2011.

“First of all thanks a lot everything and hopefully you are happy with your conference in THailand. This year, the seminar is one of the best we had. I was made to understand that it benefitted everyone who had participated in this. Allow me give you thanks and a big hand for your success.”

– Prof Dr Anirut Smuthkochorn, Chairman, Middle East Committee, Board of Trade, Thailand

“a very well organised conference where almost everything seemed well-thought of and planned”
- anonymous participant

“What I like most about the conference is the very easy and friendly atmosphere for such a serious theme.”
- anonymous participant

There were 7 speakers from various aspects and markets of the Halal industry.

The keynote speaker was Prof Dr Anirut Smuthkochorn, Chairman, Middle East Committee Board of Trade of Thailand who spoke about the importance of the Thai industry to leverage on Thailand’s excellent position as South East Asia’s leading Halal manufacturing and export. He stressed of the need for the Halal certification industry to consolidate in a bid to strengthen it further. This, he feels can be achieved through better cooperation.

The next speaker was Mr John Goodman, President, Ogilvy Action A/P who is also Regional Director O&M ASEAN, Ogilvy & Mather, the world-renowned advertising giant. He shared on the value and importance of the new Halal consumer. He revealed the significance of Islamic branding and shared the findings of the research, “Brands, Islam and the New Muslim Consumers”

Mr Kathawud Lohmud, Head of Academic, Department of Halal Affairs, Central Islamic Committee of Thailand (CICOT) presented on the role of CICOT in the Halal industry as well as in the Thai Muslim community. He introduced CICOT’s Halal Certification system and shared the steps needed by companies on how to be Halal certified in Thailand.

Mr Greg Johnson, Director of New Business Development, Eagles Air & Sea (Thailand) Co Ltd stressed upon the importance of effective logistics in the Halal industry. He also revealed the new opportunities that is available in the Halal industry through Halal logistics.

Mr Mohamed El-Moulhey, Chairman, Halal Certification Authority of Australia shared with participants on the importance of bilateral trade between Thailand and Australia. He also shared on the trade requirements as well as the value of the niche Halal market in Australia.

Mr Mohamed Jinna, CEO, Halal India Pvt Ltd shared on Halal products as the new economic driver of India. He revealed the vast Indian demography and the industry landscape that presents various opportunities for Halal products and businesses. These industries include the cosmetics, pharmaceutical, food processing and tourism.

Mr Farhan Tufail, CEO of Halal Certification Services GmBH, Switzerland made a presentation entitled Marketing Halal Products in Europe. He opined that Halal certified products will not fare well in the market unless these products are of good quality and well marketed. He encouraged good branding and marketing strategies that can be utilized to unlock the lucrative Halal market in Europe.

There were a lot of participation from the floor. Interesting discourse took place as many were keen on leveraging on their Halal certification status and to understand the markets that they are interested in.

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